This week saw BetMGM launching a brand new Borgata Bingo online service in New Jersey. It marks the first time that players in the Garden State can enjoy playing 75-ball bingo for real money. There will be a host of other gambling products on the Borgata Bingo platform including slot games, jackpot promotions and more.
The online bingo platform can be played directly from a web browser and there are also iOS and Android Borgata Bingo apps. The platform was developed by Entain - a UK-based gambling company with the US licensing that has helped other brands ranging from Ladbrokes to PartyPoker take their operations online.
The Borgata Bingo platform features the standard variants of 90-ball and 75-ball bingo and promises that it will offer an, ‘engaging digital gaming experience – one that builds upon the fun of live, in-person bingo.
This will feature along with other entertainments such as Slingo, slot games, and some exclusive progressive jackpot slots. It will also tie into the M Life Rewards loyalty program that allows gamers to pick up reward points from their real money gameplay to redeem for benefits, both in the online domain, as well as at MGM Resorts everywhere from Maryland to Las Vegas.
It marks another big step for BetMGM as it seeks to maintain its current position as the biggest online gambling brand in New Jersey. Since it started operations in 2018, BetMGM has powered its way to get an impressive 30% of the market share for online gaming in the Garden State.
This pattern has been replicated across the brand’s other casino gaming markets in Pennsylvania, West Virginia and Michigan. Now with the addition of the Borgata Bingo platform, expectations are that BetMGM is set to get even bigger.